Samsung today announced financial results for the second quarter of 2014. But as you can see, the company has nothing to brag about compared to its expectations. It turned out that instead of the expected 8 billion dollars from the operating profit, the company reported a profit of only 7,1 billion dollars, which, according to him, represents a 24 percent decrease compared to last year. The company's mobile division then reported an operating profit of about $5 billion. As a possible reason for the low numbers, Samsung cites the weak exchange rate between the Korean won, the dollar and the euro.
As for smartphones, the company sold 78 million phones in the second quarter, compared to 87,5 million in the previous quarter. At the same time, it is expected that the Chinese market, where people are beginning to give preference to domestic brands such as Lenovo or Xiaomi, is contributing to the decline in sales compared to the last quarter. Surprisingly, the decline in sales concerned primarily mid-range and lower-end smartphones. The company eventually pointed out that sa Galaxy The S5 is selling faster than any other smartphone it has ever released. In the first 25 days, Samsung sold 10 million units of the phone.
A big increase was also shown in the TV segment, where the company reported an increase in sales compared to last year from 425 million to 485 million. This is mainly due to the demand for UHD TVs in developed markets, where the price of UHD TVs has already decreased compared to last year. The division, which is in charge of manufacturing memory chips, reported a profit that almost doubled, thanks to which it reported sales of $2,1 billion.
*Source: Bloomberg
