Prague, July 11, 2014 - Samsung Electronics Co., Ltd., Global Olympic Partner in the Mobile Communications category, presents its marketing campaign "Live the Beats, Love the Games" for the 2014 Youth Olympic Games. The campaign follows Samsung's efforts to enhance the Olympic Games experience through mobile technology.
The campaign for the Nanking Games was specially designed to appeal to today's youth, and young people can enjoy sports and music anytime, anywhere thanks to the unique features of the smartphone GALAXY S5. Its aim is to connect young people from all over the world through a common passion for sports and music. It is these two elements that have the power to push the potential of young people forward and unite people from all walks of life. Music is at the heart of culture and plays an important role in socialization and creative self-expression.
“As a long-term Olympic partner, we are delighted to lend our latest smartphone to the Nanking 2014 Youth Olympic Games. Our ambition is to spread the Olympic spirit among today's youth through sports and music, as well as through interactive digital experiences. Samsung's human-inspired technology is the perfect companion for young people around the world, encouraging them to listen to their passions, follow their dreams and give direction to their creativity.” said Younghee Lee, Executive Vice President of Mobile Marketing, IT & Mobile at Samsung Electronics.
From July, fans can enjoy musical performances by popular artists, who inspire creativity and support young people around the world. Besides, he's going out Samsung Mobiles for a trip to five Chinese cities and with use GALAXY S5 will capture and share summer experiences. Samsung will also work with the International Olympic Committee (IOC) on of the Young Ambassadors and Young Reporters program. It will provide them with a number of devices GALAXY, so they can share the most important informace about the competition of young athletes during the games. In addition, Samsung plans a number of activities at the venue of the Games, including the Nanking Youth Olympic Games studio, where fans will be able to explore ways of interactive communication using the latest range of devices GALAXY, participate in competitions and share your experiences.
“We look forward to Samsung's exciting marketing efforts as they engage more young people through innovative mobile technology. The Live the Beats, Love the Games campaign will make the Nanking Games a truly inspiring and memorable Youth Olympics with Samsung.” said Hao Jian, marketing director of the Nanjing Youth Olympic Games Organizing Committee (NYOGOC).
“We are thrilled that our collaboration with Samsung continues. It is a long-term partner of the Olympic Games and a global leader in mobile technology. We will be delighted to work together on the Young Ambassadors and Young Reporters program, allowing young athletes and journalists to get the most out of the experience gained through Samsung's latest technology.” said Timo Lumme, Managing Director of SA IOC Television and Marketing Services.
Samsung will further announce sponsorships and activities that will engage fans around the world in the campaign "Live the Beats, Love the Games".
