The fight between Samsung and Apple is also moving into the field of smart watches. It is expected that Apple will present its own smart watch i in the fallWatch and as expected, it would be able to significantly strengthen the emerging market, but at the same time it means that other companies, led by Samsung, will have a strong competitor in front of them. That is why Samsung is reportedly planning to start cooperation with the American fashion brand Under Armor Inc., with which it wants to ensure the strong position of Samsung watches and bracelets on the market even after the release of competing iWatch.
Samsung has a dominant position in the smartwatch market today, with a 71% market share. Well, even though this is a high number, in practice it represents approximately 500 devices sold, which include watches Galaxy Gear, Gear 2, Gear Fit and Gear Live. Today, the company works on its own watches, while it should on its competitors Apple to work with very important figures from Nike and TAG Heuer.
*Source: Yonhap News
