Prague, September 4, 2014 – At IFA 2014 in Berlin, Samsung presented an expanded portfolio of curved TVs and audio products that offer customers the ultimate visual and audio experience. At the fair, Samsung is exhibiting 17 curved Full HD, UHD and LED TVs with diagonals from 48 to 105 inches. The new 105" flexible UHD TV model together with the world's first curved soundbar consolidate Samsung's position at the head of the market with "curved" products.
"We are at the beginning of a new era of audience experience – an era driven by the curve: a simple but powerful design that greatly enriches not only the audience experience, but the overall impression perceived by all the senses.” said HyunSuk Kim, executive vice president of Samsung Electronics' Visual Display Business. "IFA 2014 is a unique opportunity for us to share the powerful power of the curve with the public, an opportunity to showcase and highlight its fundamental impact on the viewing experience as well as the overall TV market.”
Perfect curved solutions that satisfy a wider range of needs
The curved UHD TV with a diagonal of 105” is the largest of its kind in the world. It has a panoramic aspect ratio 21:9, allowing viewers to enjoy an immersive cinematic experience from the comfort of their homes. Distinction 11 million pixels (5120X2160) brings 5x better picture, than Full HD and at the same time can edit any content to UHD resolution. Function Peak Illuminator increases brightness by boosting the LED backlight in bright areas of the screen. This means that if light appears in dark areas, such as street lamps illuminating a cityscape, the shot will be even more enchanting. This 105” model has a 160W built-in speaker, which guarantees a unique sound experience for the viewer, while the TV design, “Timeless Gallery” is a beautiful addition to the modern interior.
The largest flexible UHD TV
Samsung will also reveal the world's largest flexible TV, which also has ultra high resolution. With a diagonal of 105” and a panoramic aspect ratio of 21:9, the Samsung flexible UHD TV easily adapts to each user. The curved screen draws you into the story and conveys a truly deep experience to the viewer. With more viewers, for the ideal experience, it is better to watch the content on a flat screen so that everyone has the same quality view. Except unique design by Timeless Gallery and a curvature radius of 4,2m, the flexible UHD TV will offer UHD Dimminng and UHD upscaling – a clear, detailed image, a reduction of scattered light and increased contrast for an incredibly high-quality image.
// Reimagining the world's first curved soundbar The modern trend of today - curved design - is no longer offered by Samsung only in TVs. The HW-H7500 and HW-H7501 sound bars are an elegant addition to Samsung curved TVs and enhance the TV viewing experience. The rounded design of the soundbar is reminiscent of a concert Symphony Hall and offers an 8,1 channel sound system with powerful surround sound. Samsung is also introducing new additions to its line of wireless audio Multiroom speakers. The new M3 speakers will complement the M7 and M5 series in home entertainment, but are more compact and affordable for consumers who want to enjoy a great audio experience in multiple rooms. Users can easily control music production from their smartphones or tablets and can use multiple sources of music. 
Samsung has announced a partnership with the maid Spotify. The mutual partnership brings users a great choice of music, which will be accompanied by Samsung speakers throughout the house. Part of the strategy is the ability to listen to music on more than two speakers at the same time – for the first time in history and only when listening to music from the Spotify Connect catalog. Samsung is expanding the possibilities of watching content in UHD quality for its customers. It will launch the UHD service in October this year Video on demand (VOD) from Amazon. Amazon works with major Hollywood studios and other partners to bring hit movies and TV shows along with its original TV series in unrivaled UHD quality. 
At the same time, in September, Samsung will make UHD VOD from the company available in Europe Netflix, which has been available since March in the United States and other countries. Netflix began its UHD broadcast with the second series of the popular American series "house of Cards,” which is now available for Samsung UHD TVs. Samsung also strengthened cooperation with major European partners including maxdome, Wuaki.tv, and CHILI, thus wants to ensure a wider range of content for its customers who decide to use UHD quality. Samsung is also working with its partners on development secure distribution UHD content. He works with the association SCSA (Secure Content Storage Association), whose founding members include SanDisk, 20th Century Fox, Warner Bros., and Western Digital, and jointly creates standards for secure content storage. Samsung will be able to provide viewers in the future the works of Hollywood studios in the highest quality. 
Artistic collaboration with world-renowned digital artist Miguele Chevalier Visitors to the Samsung exhibit will have the opportunity to view the work of a renowned artist entitled “The Origin of the Curve,” an exhibition of digital art by Miguel Chevalier. The exhibition highlights the beauty of Samsung's curved UHD TVs and embodies Samsung's idea of connecting the worlds of art and technology. “Origin of the Curve” depicts the natural beauty of curves in an emotional and artistic way. It consists of overlapping arcs of curved Samsung UHD screens, where amazing colors and images are displayed in sharp UHD resolution, converging and splitting again sometimes in a slow and sometimes in a fast rhythm. Thanks to infrared sensors, visitors are allowed to interact with the work itself and can create visual images in response to their own touch or movement. Guided tours of the "Origin of the Curve" exhibition will be available to visitors from 5-10 September always from 10:00 a.m. to 12:00 p.m. and from 14:00 p.m. to 16:00 p.m. 
Samsung at IFA 2014 The Samsung exhibit will be presented at CityCube on Level 2 from September 5 to 10. 
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