The Belgian division of Samsung shows that it has a sense of humor and in the time it has Apple introduce iPhone 6 and other products, has launched a new campaign that will benefit farmers in the country. Samsung has announced that anyone who publishes a tweet about Apple, will receive a completely free pear from Samsung. Apples and Pears, as we might call the action, may seem to some to be another way to make fun of Apple, but the purpose is completely different now.
Samsung is actually helping Belgian farmers affected by the Russian embargo on imports from the European Union. Russia is the biggest buyer of Belgian pears and they are currently looking for ways to deal with the Russian embargo. That is why some of them started spreading the hashtag #ToffePeer and #ShareAPear, which encourage the people of Belgium to start eating more pears and thus help the farmers in their current financial situation. In this way, Samsung also helps in an intelligent way, which really combined the pleasant with the useful.
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*Source: MacRumors
