Prague, October 8, 2014 – This year's Samsung exhibit is themed “Childhood” and is inspired by one of the most popular children's authors, the French writer Jules Verne. The entire exhibition connects the magnificent interior architecture of Grandhotel Evropa with fantasy in the form of a non-traditional installation, incorporating Samsung products, which transports the visitor to an "other" world. The author of the exposition is the agency Cheil Czech.
Visitors will find the Samsung exhibition in the Hall of Mirrors, one of the nicest spaces of the Art Nouveau Hotel Evropa on Wenceslas Square. The authors managed to sensitively combine modern technologies of the Samsung brand with a unique architectural environment from the beginning of the 20th century.
Over the sixteen years of its existence, Designblok has built up a reputation in the eyes of the professional and lay public. For Samsung Electronics, as the largest electronics manufacturer in the world, original design is one of the key features of every product we put on the market. "Even for electronics, perhaps more so than for other fields, it is true that concept, artistic idea and professional processing play one of the main roles in customer decision-making. Therefore, it is quite logical that Samsung Electronics joined the exhibitors again this year as part of the Designblok," describes the reasons for the presentation at Designblok Toma Ivanović, Marketing Director of Samsung Electronics Czech and Slovak.
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