The end of the holidays and the return of students to school had a positive impact on tablet sales in the third quarter of 2014, but not everyone was lucky enough to have their tablets bought like hotcakes. However, this is true for Samsung, and according to the latest statistics from IDC, Samsung sold up to 9,9 million tablets, thanks to which it placed second in the table with a total market share of 18,3%. Year-on-year growth then represents 5,6%, as Samsung sold 9,3 million units last year. However, not all of them were successful in the market and, for example, a competitive one Apple experienced a significant decline.
Apple namely, it sold "only" 12,3 million iPads, which represents a decrease of 12,8% compared to last year, when it sold 14,1 million tablets. Analysts explain the decline by the fact that the announcement of a new generation of tablets was approaching, and at the same time that last year's generation did not offer as many reasons to buy, as it lacked a fingerprint sensor or a better camera. Share Apple in the global tablet market, it represented 2014% in the third quarter of 22,8, while last year it was 29,2%. In total, 53,8 million tablets were sold in the three months, with a year-on-year increase in sales of 11,5%.
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*Source: IDC
