Samsung's mobile division is currently experiencing a crisis as it has to face competition in both low-end and high-end smartphones. That is why Samsung has decided to change its strategy and next year we should expect design changes that will differentiate Samsung phones from the competition and also simplify product names to names like "Galaxy A3". However, now we are getting more details and according to the news, Samsung should reduce its line-up of products in 2015 and wants to reduce the number of manufactured models by 25 to 30%.
The company also intends to focus primarily on low- and mid-range smartphones, which could mean that most of next year's line-up will be phones with mainstream hardware. However, the phones will have to differentiate themselves from the competition in a different way, and although it is not yet certain how, Samsung would like to achieve with the new policy that it will return to a margin with a double-digit percentage. However, we still do not know what next year's models will offer.
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*Source: WSJ
