Prague, January 8, 2015 – Under the slogan "Creating Possibilities, Shaping the Future," Samsung Electronics unveiled its vision for smarter living. The press conference was held to mark the opening of the Consumer Electronics Show CES 2015 in Las Vegas. To more than 1 guests, business partners and media representatives, Samsung introduced the next generation of products and services, led by an 700-inch SUHD TV and its own original Milk VR video streaming service. For its emphasis on the development of new services and products that bring the future into our homes and enrich the lifestyle of its users, this year's Samsung product portfolio has already received 88 CES innovation awards.
"In 2015, we'll let you experience more,” said Tim Baxter, president and CEO of Samsung Electronics America. "More than ever, at Samsung, we're focused on ensuring that everyone is surrounded by cutting-edge technology, content and services every day. All our innovations are directed towards the main and only goal, which is to enrich the lives of our customers. Extraordinary and rich experiences are the foundation of Samsung's success.”
SUHD TV raises picture quality to a new level
Samsung has unveiled the JS88 9500-inch TV, which uses original, environmentally friendly nano-crystal display technology and an intelligent SUHD upscaling engine. SUHD TV is revolutionary in every way, it will offer a first-class picture with stunning contrast, sparkling clarity, effective colors and perfect UHD detail.
The SUHD upscaling engine automatically analyzes image brightness to avoid unnecessary power consumption while creating accurate contrasts. The resulting image offers much darker areas, while the bright parts of the image are 2,5 times brighter than on conventional TVs and with twice the number of color points.
SUHD TV's Nano Crystal Semiconductors transmit different colors of light depending on their size, resulting in the production of the purest colors with the highest luminous efficiency currently available on the market. This technology conveys a wide palette of the most accurate colors and provides viewers with 64 times more colors than conventional TVs.
Thanks to the cooperation with the major Hollywood studio 20th Century Fox, Samsung is able to provide its customers with an unrivaled offer of movies in UHD resolution.
Recently, Samsung collaborated with Fox Innovation Lab to remaster a few select scenes from the award-winning film Exodus specifically for SUHD TV. The result is spectacular, scenes come to life and gain new colors and brightness. In addition, SUHD TVs use environmentally friendly technology that ensures first-class economy and reliability.
Acclaimed Hollywood colorist Stephen Nakamura explained the significance of SUHD TV's color reproduction at a press conference. "Colors they determine the tone of the entire film work. They can completely change the mood and the final impression,” said Nakamura, who worked on X-Men, Days of Future Past, Quantum of Solace and Exodus. "Now I've been working on editing Exodus scenes for viewing on SUHD TVs and the difference is incredible. SUHD technology really brought the film to life in a way I couldn't have imagined.”
"Samsung takes UHD to the next level of viewing experience and brings never-before-seen colors to our homes,” stated Joe Stinziano, Executive Vice President of Samsung Electronics America.
Samsung also revealed the result of its collaboration with Yves Behar, renowned designer and founder of the award-winning design firm Fuseproject. 82-inch S9W TV is a perfectly curved panel perched on metal cubes resembling a sculpture. This unique project will bring the spirit of an art gallery into any living room.
Starting this year, all Smart TVs will work on the operating system Tizen, which not only provides better connectivity, but also gives developers a more robust and simpler platform for building new applications. Access to a significantly wider range of Smart TV content and services than ever before is an indisputable advantage for users.
Samsung also introduced innovative audio products that deliver dynamic surround sound. The unique WAM7500/6500 audio project developed in the Los Angeles Audio lab reproduces sound spatially in all directions (360°), while using the original "Ring Radiator" technology, which allows the spread of sound in all directions, both horizontally and vertically. The WAM7500/6500 loudspeaker fills the room with perfectly balanced sound. In 2015, Samsung plans to expand its range of audio products mainly with these omnidirectional 360° speakers and curved soundbars.
20th Century Fox Home Entertainment President Mike Dunn also spoke at the press conference. He announced the establishment UHD Alliance, which, in the interest of users, aims to create uniform criteria for premium UHD platforms, which should ensure the best possible viewing experience. The alliance brings together leading Hollywood studios, leading consumer electronics brands, content providers and post-production and technology companies.
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MILK VR delivers virtual content
Samsung also continues to innovate mobile devices. Their next generation follows the direction the Gear S and Gear VR wearables set Galaxy Note Edge. The content offer will be expanded by the Samsung MILK service. So far, this music streaming service has gained millions of active users worldwide, and now it is also expanding to Smart TVs and the web.
Fans of the Gear VR headset used through Galaxy The Note 4 will also be able to connect to the MILK service for a daily stream of videos, music and VR channels – sports, action and lifestyle. The service will offer the option of "Instant Play" (progressive listening) and "Best Quality" (downloadable content) in the highest possible resolution (4K x 2K). In a first-of-its-kind statement, Samsung announced a partnership with the company Skybound Entertainment, with the creators of the successful American post-apocalyptic series The Living Dead. In 2015, he will create the first thriller intended exclusively for VR. In addition, content will continue to expand from popular providers including: National Basketball Association (NBA), Skybound Entertainment, RedBull, Mountain Dew, Acura, Artists Den, Refinery 29 and Boiler Room.
Samsung is ushering in a new era of portable drives with the Portable SSD T1
Samsung Portable SSD T1 is a fast, reliable and easily portable storage drive with a capacity of 1 TB, which in addition no bigger than a business card. Unique technology 3D V NAND ensures four times faster writing and reading of content than offered by traditional external hard drives. The Samsung Portable SSD T1, for example, can save a 3 GB movie in just 8 seconds. Shock resistance, advanced hardware encryption, passcode software and dynamic thermal protection are the perfect equipment to keep your important data accessible whenever and wherever you need it.
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