Prague, February 2, 2015 – According to the latest findings of Samsung Electronics and the series web portal Edna.cz, Czech and other European series fans are surprisingly considerate when it comes to revealing the plot and plot twists. Whole 85% Czechs (71% of respondents in Europe) admitted that they would they never intentionally revealed key parts of the plot (the so-called spoiler). In addition, more than half of Czechs would it didn't matter if they were spoilers exposure, and approximately the same number of serial fans go so far as to deliberately avoids social media and other sources of information so that they do not find out in advance the development of the story.
The reasons why people like to watch series is revealed in a report by Samsung Electronics called The Way We Watch. The Edna.cz portal investigated the habits of series fans directly in the Czech Republic. Approximately half of Czechs and other Europeans enjoy TV programs one episode at a time. Theirs stems from the viewer's habits solidarity approach – three quarters of Czechs always ask first others, whether they have seen an episode of the series before they start talking about it, so as not to accidentally reveal the plot (in other European countries, more than a third of respondents do so).
"No wonder people's attitude towards spoilers is so extreme. After all, watching TV series is associated with a strong emotional involvement. From a psychological point of view, the so-called reciprocity is clearly manifested - people appreciate the positive actions of others, for example, when they do not reveal a spoiler to them. This reciprocity is a small favor that can create a sense of commitment and foster relationships on a larger scale. It is also related to the understanding of the essence of fair play. Evolutionary psychologists explain this positive social behavior as helping others who will help me in return.” explains cyberpsychologist Berni Good.
Czechs are champions in watching series. Almost half of the respondents manage 5-10 serials simultaneously. 69% of Czechs feel the need to start watching something else immediately after the end of their favorite series. A report by Samsung Electronics highlights that for half of respondents in Europe, watching TV is a form an escape from everyday life. However, this escape comes along with stress. A total of 46% of European viewers are so emotionally involved in watching TV that they are genuinely sad when their favorite series or show ends.
Watching key events in the TV series thus plays with the emotional state of Europeans. Only 43% of viewers say they don't care when bad things happen to their favorite TV characters. One in three also feels anxiety at the twist in the plot. It is therefore understandable that 45% of people are so engrossed in the story while watching TV, that they can be grumpy or even throw a tantrum when they are disturbed while watching. The majority of interviewed Czechs watch series intensively. Only 24% do homework, work, study, or use a computer or mobile phone at the same time during the series.
"Almost half of Europeans still watch TV with their families. They gather together every day to watch her. Our mission is to create the best experience for them. When working on the first-ever curved UHD TVs, our team visited many different cinemas around the world to discover the best viewing experience and bring it to consumers' homes. Plot twists and series premieres and finales are important television moments for fans that deserve the best viewing experience.” says Petr Kheil, director of the consumer electronics and IT/Business Enterprise divisions of Samsung electronics Czech and Slovak.
The survey took place on days 1-7. December 2014 on the website www.edna.cz. A total of 2 respondents participated.
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