Deafness is a really serious problem, as people affected by this defect do not have the opportunity to communicate with as many people as others. Samsung decided to draw attention to this problem and launched an interesting campaign. The company taught the whole town (which is now part of Istanbul) sign language and turned it into a truly barrier-free location! It took her a month, during which the residents took part in sign language lessons, to prepare a nice surprise for Muharrem, who until now had problems communicating with his surroundings, shortly before the end of last year.
Finally, just before this big day, he installed hidden cameras around the city and prepared a welcome "scenario" in which he presented to the deaf and mute Muharrem what his surroundings had prepared for him. At the same time, the team presented its new service Samsung Duyan Eller, which is a video-call center for the hearing impaired.
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