Samsung Galaxy The S6 sparked a gold rush

Bratislava, May 6, 2015 – Gold is the new black! At least according to Samsung's current sales numbers, which 23% of customers want Galaxy S6 and S6 edge in gold color. Stocks of smartphones with this color are therefore either already sold out or will soon be sold out in European markets. The situation signals that color preferences are changing in Europe.

"Black and white smartphones have been popular among European style-setters for several years. In terms of color preferences, however, according to initial information from the market, consumers are increasingly extroverted," says Rory O'Neill, Samsung's vice president of mobile devices in Europe, adding: "From the very start of sales Galaxy S6 and S6 edge in April, we see a similar demand for the gold color as for the more traditional white and black. To be honest, this information surprised us, so we had to step up production Galaxy S6 and S6 edge in gold to keep up with demand.”

Psychologist Donna Dawson explains why gold is making such a strong comeback: "The color gold represents wealth, abundance, high ideals, optimism and wisdom. After years of recession and belt-tightening, we are now beginning to see some economic improvement and dare to hope for a brighter future. We long for material things and good times and feel they have been denied us for too long. Now we see the light at the end of the tunnel and instinctively reach for the gold.”

The golden years

Historically, gold comes into fashion according to consumer preferences. Since the 80s era of oversized hoop earrings, gold chains and shoulder pads, gold has had another chance to shine. After more than two decades in the shadow of muted colors, a number of indicators point to the fact that gold is once again conquering the top. These include the ever-increasing presence of gold jewelry on international catwalks and red carpets, or the revival of gold wedding rings and makeup. Even gold teeth are making a comeback thanks to celebrities like Madonna, Rihanna and Miley Cyrus, who have been seen in recent months sporting gold 'Grillz' - the dental adornment popularized by '90s hip-hop stars.

Facts about gold

1. It is located inside almost all smartphones real gold, is used in microchips.
2. A ton of old phones (weighed without battery) could yield up to 300 grams of gold.
3. There is gold fir (Galaxy S6 is not in gold).
4. Most of the gold in the world is 200 million years old meteor shower.
5. Gold from the movie Heist in Italian would now be worth more than $ 40 million.
6. So 7% of the world's gold production is used for production electronic devices.
7. Europe represents less than 8% consumer demand for gold.

The psychology of colors

Samsung's latest smartphones, Galaxy S6 and S6 edge, are sold in five different colors: green, blue, white, black and gold. Psychologist Donna Dawson explains the choice of smartphone color in terms of psychology:

Gold

People who choose the color gold strive for prosperity, financial success and general satisfaction. They tend to love luxury and enjoy the finest things whenever they can (sometimes even when they can't!). They are friendly, warm and enjoy the company of others. They are often characterized by strong intuition. Challenges and victory are important to them, and they are generous to friends and family when they succeed. Gold is at the very top of the warm shades of the color spectrum. It is a warmer version of yellow, so it also draws from his idealism and optimism.

The gold color sparkles, shines and seems to emit heat similar to sunlight or gold nuggets. Sunlight is essential for survival from a physiological point of view, and it is also essential from the point of view of our financial success. Striving for gold is in him instinctive basis. Of all the colors, yellow (including gold) attracts the most attention. In fact, it is considered the "greatest" color. It is the team that in bright daylight yellow is the best visible of the color spectrum - the eye clearly focuses on it and the lens of the eye refracts it only slightly.

Green

People who choose green tend to be harmonious, loyal, hardworking, honest, forgiving and caring about others. They tend to be (or aspire to be) good citizens with a highly developed sense of morality and a desire for simplicity. Green also represents new life and new beginnings, inspiring hope and renewed vitality and energy in people. It conveys friendliness and connection to others - because it is a cool color such as blue, it does so in a rather understated way. As it is also the color of banknotes, green can evoke a feeling of financial success. At the same time, it reduces the feeling of restlessness - when people are stressed, they often seek refuge in nature. The emerald shade of green deepens the basic attractiveness of green things with its depth and brightness.

Blue

People who opt for a Samsung smartphone in blue are self-confident, picky, picky, sensitive, demanding a intuitive. They need to be loved and also desire personal security. The brightness of the blue color attracts people who are self-confident.

White

People who choose white tend to be extroverts who strive for status in society. White contains all other colors. Like black, it has a dual meaning. It can represent wisdom, honesty and purity, but also naivety, open nature and excessive confidence. The symbolic "innocence" of the color white has been replaced in today's world by the conscious ownership of something white (as a signal that you are well off because you can afford to keep this color "pure"). After yellow, white is the second "biggest" color for the eye.

Black 

Technically speaking, black is not a color, but an expression of the absence of light. Since we can perceive "nothingness" in black, it becomes a symbol of everything hidden, veiled, uncertain or unknown. Black represents both the end of things and their beginning (the world is believed to spring from chaos, so all colors are said to come from black). The color black therefore has a double meaning, similar to white. Historically and culturally, black has been associated with aggression and has always been the color of loners, rebels or "outsiders". This symbolically points to the denial of sensual life, but paradoxically also suggests deep sensuality. Black is associated with religious orders, professions such as lawyers, scientists and merchants, with the expression of grief, with evening time and the supernatural, high drama and romance, sexual excitement and the rejection of convention.

A person who chooses black is trying to be recognized as his own individualism, independence and the ability to stand out from the crowd, act for yourself and be a leader. It is also characterized by sexual attraction and power, as well as mystery.

Suggested retail prices for Samsung smartphones Galaxy S6 to GALAXY S6 edge including VAT are as follows for the Slovak market:

Available in versions:

S6 32GB - White, Black, Blue

S6 64GB - White, Black, Gold

S6 128GB - Black

S6 edge 32GB - White, Black

S6 edge 64GB - White, Black, Gold

S6 edge 128 GB - Black, Green