Samsung has announced a global marketing partnership with Universal Pictures for Ambling Entertainment, which is preparing the Jurassic World film. As part of this collaboration, Samsung presented exclusive content of the upcoming adventure film on its SUHD TVs in their US retail stores, showing it until June 12, 2015, when the film was officially released. Samsung also wants to launch SUHD TVs with the help of a partnership with the creators of this new American film.
"Samsung is part of our story", said Jurassic World producer Frank Marshall. "Our vision for this film was that the theme of Jurassic Park was portrayed very realistically, and now we want to bring the viewer an even greater experience and feel that they will be almost a direct part of the story.
Samsung also attended the film's world premiere and after-party. The company also created video walls using SUHD TVs to display Jurassic World content. Their innovation center, visitor center to show the film, high-tech interactive displays including SUHD televisions - all this served and helped visitors to immerse themselves as much as possible in the story and also learn more about Jurassic Park.
"Partnering with Universal Pictures gives us a unique opportunity to showcase our innovative technology and create an integrated marketing campaign tied to one of the biggest films of the year", said Won Pyo Hong, President and Chief Marketing Officer of Samsung Electronics. "Jurassic World's exclusive clip on Samsung's SUHD TVs showed unrivaled, vivid picture quality with stunning display of color and detail to such an extent that the viewer feels part of the story."
Samsung already had a similar partnership with Marvel in the past for Avengers: Age of Ultron movie characters through their mobile devices. Similarly, Jurassic World showcases Samsung products, including Galaxy Gear.
