Facebook Messenger and its special bots have been a big hit among businesses, and now — after a successful trial period — the giant social network is trying to monetize its large user base with sponsored messages.
Using the new advertising platform, businesses can display "highly targeted" ads that will be shown to users directly in the Messenger app, i.e. in messages. Fortunately, there is another side of the coin that brings better and more hopeful informace. Apparently, businesses will not be able to send sponsored messages to all users, but only to those who like the page/business.
Bottom line, Facebook will try to make far more money from us again. This means, among other things, that we will witness massive advertising campaigns that will literally spam us. Be careful! Ads are coming!
Source: TheNextWeb
