The South Korean Samsung has once again decided to expand its activities across technologies related to the automotive industry. The company itself has published its plans regarding the acquisition of Harman, which it bought out. If you don't know what Harman is, it's an automotive and audio systems company. According to the official report, Samsung invested 8 billion dollars, which is not a small amount at all.
Throughout its existence, Harman has not so much been associated with audio as with automobiles. Either way, this is Samsung's biggest acquisition ever, and it has really big ambitions. About 65 percent of Harman's sales -- totaling about $7 billion last year -- were in passenger car-related products. Among other things, Samsung added that Harman products, which include audio and car systems, are supplied in approximately 30 million cars worldwide.
In the field of cars, Samsung behind its competitors - Google (Android Car) a Apple (AppleCar) – really lags behind. This acquisition could help Samsung to be more competitive.
"Harman perfectly complements Samsung in terms of technology, products and solutions. Thanks to joining forces, we will once again be a bit stronger in the market for audio and car systems. Samsung is an ideal partner for Harman, and this transaction will offer truly tremendous benefits to our customers.”
With this deal, Samsung can once again connect its technologies more and create its own, better ecosystem that will also be connected to cars.
Source: Techcrunch
