The Samsung company is known on the Czech market mainly for its first-class electronics, which, although it occasionally has minor flare-ups, ranks among the absolute top in its class. Sponsorship and related advertising are also an integral part of successful marketing. The penetration of the blue ellipse sign with a white inscription into all social spheres is unstoppable. Do you even have time to perceive what Samsung is involved in?
Sport on the front row
Undoubtedly, the largest part of the sponsorship that the South Korean company presents itself belongs to the field of sports. This year saw a whole series of events where the Samsung logo or signs lined more than one advertising zone. The biggest event of the year was undoubtedly the Olympic Games, hosted by Rio de Janeiro. At the games themselves, there were also individual athletes who have a close relationship with the electronics manufacturer. One of the most famous is the Brazilian soccer player Junior dos Santos, better known by the pseudonym Neymar. He, like a true captain, took charge of his national team on home soil and led it to the gold medals, which they won after penalty kicks in the match against Germany.
However, an even greater number of medals was won by the sprinting phenomenon of the era of Usain Bolt. He was able to win three gold medals from this top international event for the third time and was able to retire from the Olympics with satisfaction. An example of royal patronage is mobile phones of the highest class in special Olympic adaptation, which all athletes in Brazil received. The Paralympics, its youth version or the Universiade received similarly generous sponsorship.
However, it is precisely athletics where Samsung bets perhaps the most on its presentation. Whether it is the World Cup, its indoor service or the Diamond League, always offers live results at least a glimpse of the company's blue and white colors. No less important, however, are views of football matches, where Samsung's other partners are, for example, Lionel Messi and the entire Spanish top flight, or the teams of Real Madrid and Juventus Turin. David Beckham, another legend of green lawns, undoubtedly plays his football role at the company.
Local support bears fruit
Even the tennis courts have received the green light from the South Korean company, for example Maria Sharapova, Ana Ivanović or Li Na know about it. The game under the hanging baskets is not left behind either. Not only the prestigious American NBA with star LeBron James, but also the European Championship or the 3 on 3 World Championship share a common sponsor. World events include the PGA golf tournament and Major League baseball.
The list of clubs that may not have world fame, but are directly connected to the company, include the Suwon Bluewings football team, the Daegu Lions baseball team and the Daejeaon Bluefangs volleyball team from South Korea.
Culture is certainly not neglected
Innumerable musical events also have the support and presentation of the company. One of the biggest in recent years was the connection with the music princess from Barbados, Rihanna. Her Anti world tour lasted over 8 months and only recently ended. It hosted a total of 75 venues, of which the largest share of this amount was 43 shows in America, Europe was honored with thirty-one and Asia with a modest one event in Abu Dhabi. Rihanna did not turn her back on the Czech Republic either, and despite minor complications with the date and place of the event, the July concert was almost sold out.
Even during this concert line, it finally became clear that Samsung is helping the world to move in new directions and providing its customers with everyday experiences. Which of the latest technical products does it make it easier for you to discover new possibilities?
