At the upcoming CES 2017, Samsung introduced its new line of QLED TVs with the Q9, Q8 and Q7 models. QLED TV is the first television in the world that, thanks to the new unique Quantum Dot technology, can reproduce 100 percent of the color volume.
"2017 will mark a fundamental paradigm shift in the display industry and the dawn of the QLED era," said HyunSuk Kim, President of Samsung Electronics' Visual Display Division.
"Thanks to the advent of QLED TVs, we are able to offer the most faithful image. We are successfully solving the previous shortcomings and problems that limited the enjoyment of watching TV, and at the same time we are redefining the basic value of the TV."
Best picture quality yet
As picture quality remains a top priority for consumers around the world, especially as the size of the average TV continues to grow, Samsung's QLED TVs for 2017 represent another huge step forward.
The new QLED TV series offers significantly better color rendering, accurate display of the DCI-P3 color space, while Samsung QLED TVs are able to reproduce 100 percent of the color volume for the first time. This means they can display all colors at any brightness level. The most subtle differences are visible even at the highest level of brightness of the QLED technology – between 1 and 500 cd/m2.
Color volume represents the colors that can be displayed at different brightness levels. For example, depending on the brightness of the light, the color of a leaf can be perceived on a scale from yellowish green to turquoise. Samsung QLED TVs can convey even subtle differences in color depending on the brightness. On traditional 2D color space models, conveying this kind of color detail is difficult.
This breakthrough was achieved by using the new Quantum Dot metal material, which allows the TV to reproduce a significantly wider range of colors in much greater detail compared to conventional TVs.
The new "quantum dots" allow Samsung QLED TVs to display deeper blacks and rich detail, regardless of how bright or dark the scene is, or whether the content is played in a well-lit or dark room. In addition, Samsung QLED TVs can generate a maximum brightness of 1 to 500 cd/m2 without affecting their ability to deliver accurate and perfect colors. Thanks to the Quantum Dot metal alloy technology, brightness is no longer the limiting factor for color rendering, which is maintained regardless of the width of the viewing angle.
