Samsung today announced the opening of a new Design Center, which will be located in Latin America, specifically in Sao Paulo, Brazil. The company already has offices in Sao Paulo, in which a new design center is now opening, which will aim to better understand the requirements of customers in the given region and thus create new products that will be suitable for customers in Latin America.
"We want to do more than innovate for the sake of innovating. We want to produce new devices that enchant consumers and have a positive impact on their daily lives.” said Vivian Jacobsohn Serebrinic, Samsung Design Director for Latin America, adding: "It's a bold move for Samsung as several multinational companies have design centers in the area focusing on mobile devices, TVs and home appliances".
In addition, Samsung designers will meet directly with customers from various professions, such as chefs, doctors, and solve their specific problems that they have when using tablets, smartphones and other products in their profession. The result should be products that will not restrict the customer, but on the contrary will provide him with all the comfort.
