Almost immediately after seeing the light of day at Apple's conference in June, its HomePod smart speaker was rife with speculation about possible competition from Samsung. Sources directly from South Korea claimed that Samsung has been working on a similar project for a long time. Some sources even talk about development in the order of two years. Bixby was supposed to become the intelligent assistant in Samsung's speaker, which users can only know from phones so far Galaxy S8 and S8 Plus. After its release, this product was supposed to quickly join the already existing smart home assistants Amazon Alexa, Google Home and the already mentioned HomePod.

The assistant market is too small a pond for Samsung

However, the latest reports say the exact opposite. It is said that Samsung does not see any dizzying potential in this sector of the market and therefore does not want to complete the project. The source identified as the biggest problem of the entire project the unrivaled control of the global market by Amazon, which will probably fight for a place with Applem. There would be a place for Samsung's assistant mainly in the Korean market, and it is definitely not worth getting fed up with such a product.

Another reason that can be cited as a possible cause is the absence of English support for Bixby. Even if Samsung wanted to try to expand beyond the borders, there is no point in doing so with a non-English speaking product. However, it's possible that when he's fine-tuned this thing, he'll go easy on the speaker. Even the highly trusted and reliable The Wall Street Journal thinks so, which is slowly taking this fact for granted. After all, why wouldn't Samsung try to shake things up a bit in the world of virtual assistants? He certainly has the potential for that.

Source: cultfmac