Even though Samsung has been doing very well economically practically all over the world recently, we can also find places that are almost spotless. For smaller states, it wouldn't matter so much. Unfortunately, we cannot say the same about the smartphone market in China. The market there is one of the most lucrative in the world, and the goal of every company doing business in this industry is to dominate this market. Unfortunately, Samsung is failing miserably.

Could strained international relations be behind poor sales?

But what is the reason for the smartphone market share of only three percent in the second quarter of this year? The answers are quite simple. First, China's relations with South Korea are at a freezing point, and the resentment local residents feel toward Koreans can be largely reflected in the purchase of a new phone. If you think that this problem definitely does not affect the sale of phones, try to answer a simple question, whether you would willingly buy a phone manufactured in Russia, for example. Most probably answered no. Now imagine it on a much larger and more "sharpened" scale.

The second problem, which probably hurts Samsung far more than international relations, is the Chinese smartphone manufacturers. They can produce almost unbelievable models in terms of price/performance ratio, which the local residents can hear about. Thanks to their products, Chinese manufacturers hold almost a fabulous 87% of the market in their hands. The most important manufacturers are Huawei, Oppo, Vivo and Xiaomi. They are even expanding rapidly to other countries of the world and their power is growing de facto every day.

Only Apple he keeps up, but he too begins to limp

The only foreign company that can keep a partial pace with Chinese smartphone manufacturers is Apple. You are the same doesn't lead spectacularly, with its share of 8,5%, however, clearly indicates that it must be reckoned with. However, Samsung will probably not see similar numbers for a long time. His numbers are flying ever steeper down and from a respectable 7% in a relatively short period of time he got to the already mentioned only 3%.

Therefore, if Samsung fails to capture the attention of the Chinese market very soon and acquire the necessary clientele, one of the world's most lucrative markets will close its doors to it. How long it would take for him to open them again is anyone's guess. However, once they close, there is no going back

Source: koreaherald