A few days ago, we may have noticed a rather interesting situation that took place between the companies Google and Apple. The apple giant kept it from Google pay exactly three billion dollars for keeping it as the default search engine on their devices. If you open the Safari browser on Apple products, Google will do all the searching for you. If, however Apple cut off his partner in the future, it would be a very unpleasant situation for him to lose his users. After all, a similar situation occurred a few years ago in the pale blue. Apple then he removed Google Maps from his system, which, despite its quality, lost some users.

Apple's easy profit? Only through our corpse!

But why am I writing this on a website dedicated to Samsung products? After all, because this payment did not leave the South Korean company cold. Practically immediately after the whole world about the payment Apple-Google found out, started to pursue the same. However, since Samsung holds the first rank in the field of smartphones in sales, it demands half a billion more, i.e. exactly 3,5 billion. If he didn't get this amount from Google, he would probably follow the same scenario as it is with Apple.

However, Google is most likely to cater to South Koreans as well. The finances that they lose in this way will be recovered very quickly thanks to the income from advertisements that are displayed in their search engines. In any case, this situation is a very interesting demonstration of how closely the mobile and Internet industries are connected and, by extension, how important a role advertising has acquired in business in a few years.