China is said to be the most lucrative smartphone market, where Samsung once had a dominant position, but that has changed. Over the last year, none of the South Korean giant's phones have appeared on the list of best-selling smartphones in China, so it's no wonder that the company is trying to regain lost ground. Samsung believes that it will attract customers in the Chinese market with flagships Galaxy S9 to Galaxy S9 +.
The South Korean giant will focus more on customers who are primarily interested in premium models. Samsung Mobile CEO DJ Koh said that Samsung is growing in the Chinese market and will strive to provide more value to customers in the country.
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In addition, Koh added that Samsung will start working with local technology service providers such as Baidu, WeChat, Alibaba, Mobike and Jingdong to improve AI functions and provide more IoT services to Chinese customers. The company has made major organizational changes within its China division in an effort to restore its growth. The head of the Chinese division was replaced by a new person.
In the coming months, we will see if it will Galaxy The S9 is enough of a tool for Samsung to regain leadership in the Chinese market. It is still exposed to huge competition from local smartphone manufacturers who offer decent mobile phones at competitive prices.
Source: The Korea Herald
