In March of this year, Samsung introduced several models of QLED TVs. A few weeks later, the TVs went on sale in select markets. Over time, their availability has improved significantly, so the time has come for the South Korean giant to launch a marketing campaign. However, this year's one is really imaginative.
In Great Britain, Samsung launched an unconventional advertising campaign with the label #TVblackout while the name already suggests a lot. The entire campaign will first start with a 20-second ad designed to trick millions of viewers into thinking their TVs have been turned off. During ten days, Samsung will be able to broadcast a total of 221 TV spots on 18 channels, while it should directly reach 49 million people with advertising.
Gallery
Samsung's marketing department designed the ad to make viewers think there was a blackout at first. There will then be silence and the screen will go black for six seconds. Viewers may be looking for the remote to try turning their TV back on. But eventually he realizes that it's an ad because the text appears on the black screen: "This is what your TV screen looks like most of the time - it's black and blank." With this, Samsung wanted to highlight the Ambient mode, thanks to which there will no longer be only a black screen in the room, but the TV adapts to the wall on which it is hung, and therefore blends in almost perfectly with it.
