According to analyst firm Gartner, the global smartphone market saw a slight year-on-year decline of 4% in Q2017 6,3. However, Q1 2018 appears to have picked up smartphone sales as there was a 1,3% year-on-year increase, with a total of 383,5 million handsets sold.
The leading position in the global smartphone market was again held by Samsung with 78,56 million units. However, year-on-year sales fell by 0,21 million. Considering the segment's overall growth, the South Korean giant's market share shrank by 0,3% to 20,5%. The analyst company attributes the decline in Samsung's market share to increased competition in the mid-range smartphone market. It should also be noted that demand for the flagship models fell during the period, and so did sales Galaxy S9 to Galaxy The S9+ did not live up to expectations.
He took second place Apple with 54,06 million units and a market share of 14,1%. Compared to last year, he did Apple to increase sales of its iPhones by less than 3 million.
Huawei and Xiaomi did the best, with the biggest increase. Huawei increased sales by 6 million year-on-year to a total of 40,4 million, while Xiaomi more than doubled sales and grabbed a market share of 7,4%.
Global smartphone sales are now expected to slow down. With increasing competition and an inability to grow in big markets like China, Samsung's leadership could be shrinking as brands like Huawei and Xiaomi use more aggressive strategies.
