Samsung originally thought it would sell 320 million smartphones this year. Initial sales of flagships Galaxy S9 to Galaxy The S9+ was so good that the South Korean giant changed the numbers and estimated sales this year at 350 million. However, it turned out that Samsung will not even achieve the original goal, while the Chinese market is to blame, in which about Galaxy S9 to Galaxy S9+ with much less interest than originally expected.
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The company sold 319,8 million smartphones last year, up 3,3% from 2016 when it sold 309,4 million smartphones. In 2015, it sold 319,7 million smartphones. So it means that Samsung had almost zero growth in sales from 2015 to 2017.
In the first quarter of this year, Samsung sold 78 million smartphones. Analyst Noh Geun-chang of HMC Investment & Securities estimates it will sell 73 million smartphones in the second quarter. Although the flagships did well in the first quarter, there was a huge dip in the second quarter, with only 30 million units sold, according to the analyst, the least of any model in the series since 2012 Galaxy S.
Samsung's share of the Chinese market fell below 1% last year, which is really distressing. Just to give an idea, in 2013 the mobile division still had a 20% market share in China.
