The smart watch market is relatively young, but it is thriving and growing successfully. Of course, Samsung also has a non-negligible share in this segment. The South Korean electronics manufacturer is doing very well in the field of smartwatch sales – according to Strategy Analytics, smartwatch sales in the second quarter of 2019 rose by 44% compared to the same period last year, and Samsung managed to double the number of smartwatches sold year-on-year.
During the second quarter of 2018, Samsung sold 0,9 million smartwatches. Along with the growth of the market as such, Samsung's share of it also grows. One year was enough for the number of smartwatches sold worldwide to increase from 0,9 million to 2 million.
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This performance gave Samsung a 2019% share of the smartwatch market in the second quarter of 15,9, compared to "just" 10,5% in the same period last year. However, the second quarter of this year was not equally successful for all manufacturers. The Fitbit brand, for example, saw a certain decline in this direction, and its share of the smart watch market fell by five percent compared to the second quarter of last year, which moved the company to the third place in the ranking.
However, according to analysts, Samsung does not need to worry that its position in this market would be threatened in any way. This month, the company introduced its new Galaxy Watch Active 2, which will certainly have a significant positive impact on overall sales. A decline in Samsung's share of the smart watch market is practically impossible, at least for this year, and the company will maintain its current second place in the ranking of the most successful sellers with an almost XNUMX% probability. The company is in the first place Apple, whose share in the relevant market is 46,4%.
