According to the latest reports, Samsung's position in the European smartphone market (and not only) this year is the best since 2015. But perhaps surprisingly, the latest flagships among Samsung phones - models Galaxy S10 to Galaxy Note 10 - but slightly cheaper smartphones of the series Galaxy A. This is evidenced by the report of the Kantar company, according to which the smartphones of this product line significantly contributed to better sales of the company and thus also to a more significant position on the market.
Kantar Global Director Dominic Sunnebo also confirms this. Samsung has seen growth in five major European markets and currently has a market share of 38,4%. Compared to the same period last year, this is an increase of 5,9%. New model series Galaxy And according to Sunneb, it is among the five best-selling models in Europe. Samsung enjoys the greatest popularity Galaxy A50, followed by the A40 and A20. According to Sunneb, Samsung has long been looking for ways to compete with smartphones from Huawei and Xiaomi on the European market, and Galaxy And in the end it turned out to be the right way.
Samsung smartphone Galaxy For many consumers, the A50 is a fairly powerful phone with great features at a very affordable price. It can boast, for example, three cameras, a fingerprint sensor located under the display and other functions typical of high-end phones.
According to Kantar, competitor Apple is also doing well on the European market, whose share has increased after the launch of this year's iPhone models.
