Press Release: TCL, the number two global television brand and one of the world's leading manufacturers of consumer electronics, has announced that it has signed an agreement with the company STES as and will become a Premium partner of the Czech national football team from 1 January 1. Next informace will be published continuously.
In addition to partnership TCL presented three new model lines of televisions on the platform in the Tančící dom premises Android TV. The press conference was co-moderated by Alexander Hemala, a legendary public television announcer who became the face of the TCL brand on the Czech and Slovak markets. An advertising campaign is currently underway across the media1, which in ten videos presents the advantages of TCL televisions with light irony and wit. The new TCL TVs just introduced are TCL EC78, TCL X10 MiniLED and TCL X81.
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TCL EC78 – an exceptional picture deserves an exceptional sound
This model series is designed for those who do not want to compromise between quality and elegant appearance. The TCL EC78 combines a frameless, ultra-thin metal design and 4K HDR Pro image quality with Wide Color Gamut, Dolby Vison and HDR10+ technology. This smart TV uses the system Android and the integrated Google Assistant service. Even with this model line, users can fully immerse themselves in the stunning Dolby Atmos sound thanks to the Onkyo sound system, which has four front-firing speakers. The TCL EC78 comes with a central metal stand.
This new model series with DVB-T2 HEVC/H.265 certification is already available in two sizes. 65-inch 65EC780 with a price below EUR 1 (recommended final price for the Czech market CZK 000) and 24-inch 990EC55 with a recommended final price of CZK 55.
TCL X10 Mini LED TV – the first of a new generation of Mini LED TVs
This model series has ambitions to become the flagship of the TCL brand. The new TCL X10 TV combines Direct Mini LED backlighting, Quantum Dot technology, 4K HDR Premium resolution, Dolby Vision and HDR10+. The result is a sharp contrast image and stunning colors. The new TV also uses the most advanced operating system for smart TVs Android TV with Google Assistant. The user can thus access their digital content using voice control. TCL's Mini LED technology brings a contrast image, full of details with natural color rendering and takes HDR resolution to a new level. A high-quality image is ensured by more than 15 ultra-thin LEDs in 000 zones. The X768 model series can thus be proud of its high-quality presentation of white color and rich shades of black. And all this without the unwanted halo effect and with vivid details for the best result of HDR resolution. The Quantum Dot technology used brings unsurpassed color display (10% level of the DCI-P100 standard with brightness values of 3 nits). The native 1Hz display provides a smooth display of scenes capturing fast movement.
The TCL X10 model series delivers an amazing audio experience thanks to Dolby Atmos technology and the used Onkyo 2.2 soundbar. The uncompromising stance in the development of this model series is also evidenced by the ultra-thin frameless metal design. The TCL X10 won an award at this year's IFA 2019 in Berlin "Home Theater Gold Award".
TCL X81 – a new definition of TV appearance
The third novelty is the TCL X81 model series, which combines an ultra-thin glass design and 4K HDR Premium image quality with Quantum Dot technology, Dolby Vision, HDR10+ and system Android TV for smart TVs with integrated Google Assistant service. The benefit is also quality sound thanks to Dolby Atmos technology and the Onkyo 2.1 sound system.
The most interesting aspect of this series is the revolutionary bezel-less design that uses a glass layer. Thanks to TCL's own solution and technology, the glass is highly durable and unbreakable. The TCL X81 catches the eye at first glance, convinces with its performance and image quality. The user can only observe the action and not the TV. This model series redefines not only how the TV looks, but also how users perceive it.
EP66
Also announced was the EP66 TV product line, which offers high picture quality, advanced features and an elegant design. Product line of televisions TCL with label EP66 combines an ultra-thin metal design with 4K HDR image quality and a full range of functions offered by the operating system on the Smart TV platform Android TV in conjunction with the integrated Google Assistant service. Thanks to the smooth finish, sharply cut edges and metal body, TCL TVs of the EP66 series provide a complete space for high image quality, and at the same time, the TV becomes an integral and harmonious part of the interior. The resolution of Ultra HD (3840 × 2160) is four times larger than Full HD and provides 8 million pixels of a perfect and sharp image.
The SMART HDR function can upgrade SDR (Standard Dynamic Range) digital recording to HDR quality, allowing users to enjoy digital content in the highest possible display quality. SMART HDR also dynamically enhances native digital content in HDR. Thanks to AI and scene identification in HDR, SMART HDR improves the display of both dark and bright scenes, resulting in a richer, more realistic image.
Platform Android TV allows users to quickly and easily display photos, play video, music files and other digital content from their favorite devices on the TV. Android The TV works with most products from popular brands including iPhone®, iPad®, smartphones and tablets with Androidem and Mac® notebooks, Windows® or Chromebook.
Price and availability
Product line TCL EP66 it is localized for the Czech market and, among other things, supports the DVB-T2 broadcast format. There are 43″, 50″, 55″, 60″, 65″ and 75″ diagonals to choose from. Television from the series TCL The EP66 is available online and in most brick-and-mortar stores of major consumer electronics retailers.
Prices currently including VAT from 8 CZK for a 490" diagonal (43EP43) to the current 660 CZK for a 29" diagonal (990EP75)
TCL EP66 specifications
- Diagonal: 43″, 50″, 55″, 60″, 65″ and 75″
- Maximum resolution: 4K Ultra HD
- Backlight: Direct LED
- Image Processing Index: 1 CMR
- Dynamic range: HDR
- Type: Smart TV, Android TV
- Technology: LCD LED
- Operating system: Android TV
- Multimedia functions: WiFi, DLNA, HbbTV, Web browser, Playback from USB, Bluetooth, Game mode, Voice control, Google assistant
- Apps: NETFLIX, YouTube
- Tuner type: DVB-T2 HEVC, DVB-T, DVB-S2, DVB-C
- Black colour
- Inputs/outputs
- Graphics inputs: HDMI 2.0, Composite, USB,
- HDMI 3 ×
- Other inputs/outputs: Headphone output, Digital optical/Digital audio output, LAN, CI / CI+ slot
- USB 2 ×
- Energy efficiency class: A+
- Typical power consumption: 85 W
- Consumption in Stand-by mode: 0,21 W
Financial results will please
In addition to the products, we also received the announcement of the financial results for the first half of this year. These confirm the expansion of this company to foreign markets, including Europe and the Czech Republic and Slovakia. In the first half of 1, TCL achieved turnover of HK$2019 billion (Hong Kong dollar, EUR 22,72 billion at the current exchange rate), with a net profit after tax of HK$2,6 billion. Turnover thus grew by 1,37% year-on-year and profitability by 8%
The total number of TVs sold during the period reached a record 15,53 million units, which is a year-on-year increase of 17,9% and a market share of 14,3% (source Sigmaintell). These results put TCL in second place among TV manufacturers in the global market. The figures also include TVs sold directly under the TCL brand, which sold 10,31 million units, representing a year-on-year increase of 33,1%.
Sales of televisions on the European market under the TCL brand (including the Czech Republic and Slovakia) recorded year-on-year growth of 20,7%. Countries such as France (+57,4%), Germany (+161,1%) and Italy (+196,9%) contributed the most to growth. In France, TCL is the third best-selling TV brand (source GfK). TCL maintains a leading position in the North American markets. Sales of televisions with the TCL brand grew by 75% year-on-year. According to market share by volume of units sold, the TCL brand was second in the US and jumped to first place in March 2019 (NPD source). Emerging markets remain strong with year-on-year growth of 28,8%. Countries such as India (+216,8%), Indonesia (+109,5%), Argentina (+64,4%) and Russia (+52,0%) contributed the most to the growth.
The situation in the international markets saw sales growth in the categories from medium to high-end TVs:
- The share of TV sales in the Smart TV category rose to 88,2% in the first half of the year (82,4% in the first half of last year).
- The share of 4K TV sales rose to 43,6% in the first half (34,9% in the first half of last year).
- Sales of TVs 65″ and larger grew by 204,1% year-on-year.
- The average size of the TV sold in the first half of this year was 42,2" (2018" in 41,3)
Over the past six months, the company TCL has completed the globalization of its manufacturing capabilities and now has manufacturing centers in Poland, Mexico, India, Vietnam and South America as well as China. The total production capacity outside of China exceeds 15 million units per year, which is sufficient to meet the demands of North American markets. Manufacturing capacity outside China also effectively minimizes the potential risks of a trade war between China and the US.
