While other manufacturers are hoping for better prospects in the future and trying to stem the fall in sales, South Korea's Samsung can rub its hands and pop the champagne. Although its numbers of units delivered in the West have fallen somewhat and China still tends to stick to local brands, in the case of the rest of Asia and especially India, this technological giant has excelled. Although the overall smartphone market in the country fell slightly, Samsung made up for it by focusing on the online store and offering a full range, including a special new program that will allow users to try out the goods from the comfort of their homes. Up to 43% of the total delivered smartphones were through online stores, on which the manufacturer fully focused in the initial phase and replaced standard brick-and-mortar stores with them.
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In addition, Samsung managed to increase its online share by a record 14% year-on-year and increased its market share in this segment from 11 to 25%, according to a survey by the analytical company Counterpoint Research. The online store is obviously paying off for the South Korean manufacturer, as well as the cooperation with up to 20 sellers across the country, which Samsung motivated to prefer online sales. The model line was also allegedly responsible for the increase in sales Galaxy M, especially the models Galaxy M30s and M31, which largely contributed to the final results. Above all, thanks to its affordable price tag and attractive offer, which has no competition in India. Let's see where Samsung will grow in the country.
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