In the third quarter of this year, users from all over the world spent a total of more than 180 billion hours using mobile applications (a 25% year-on-year increase) and spent $28 billion on them (roughly 639,5 billion crowns), which is a fifth year-on-year increase more. The coronavirus pandemic greatly contributed to the record numbers. This was reported by mobile data analytics company App Annie.
The most used application in the period in question was Facebook, followed by the applications that fall under it - WhatsApp, Messenger and Instagram. They were followed by Amazon, Twitter, Netflix, Spotify and TikTok. TikTok's virtual tips have made it the second highest grossing non-gaming app.
Most of the $28 billion – $18 billion or roughly 64% – was spent by users on apps in the App Store (up 20% year-on-year), and $10 billion in the Google Play store (up 35% year-on-year).
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Users downloaded a total of 33 billion new apps in the third quarter, the majority of which - 25 billion - came from the Google Store (up 10% year-over-year) and just under 9 billion from the Apple Store (up 20%). App Annie notes that some numbers are rounded and do not include third-party stores.
Interestingly, downloads from Google Play were relatively balanced - 45% of them were games, 55% other applications, while within the App Store, games accounted for only less than 30% of downloads. In any case, games were by far the most profitable category on both platforms - they accounted for 80% of revenue on Google Play, 65% on the App Store.
