India is currently the second largest smartphone market in the world and is (not only) very important for Samsung. The South Korean tech giant has been number one here for years, but its market share has been declining in the past few years. After it was replaced by the Chinese brand Vivo in the second quarter of this year, it returned to its lost position in the third quarter.
According to the latest report published by analyst firm Canalys, Samsung shipped 10,2 million smartphones to the Indian market in the third quarter – 700 thousand (or 7%) more than the same period last year. Its market share was 20,4%. Xiaomi remained number one, shipping 13,1 million smartphones and its market share was 26,1%.
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Samsung replaced Vivo in second place, which shipped 8,8 million smartphones to Indian stores and took a 17,6% share of the world's second largest smartphone market. Fourth place was taken by another ambitious Chinese brand, Realme, which shipped 8,7 million smartphones and had a market share of 17,4%. The first "five" is also closed by the Chinese manufacturer Oppo, which delivered 6,1 million smartphones to the local market and its market share was 12,1%. Overall, 50 million smartphones were shipped to the Indian market during the period under review.
As the report points out, despite calls for a boycott of Chinese smartphones due to tensions on the India-China border, Chinese companies accounted for 76% of smartphone shipments in the country.
