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Commercial message: ALEF won the NetApp Partner Excellence Award and became Service Partner of the Year for the EMEA region. Organized virtually for the first time, the program brought well-deserved recognition to award contenders at a time when physical meetings are still challenging. The Partner Excellence Awards are awarded annually to partners who excel in business performance and, thanks to their ability to innovate and improve service quality, are key contributors to NetApp Unified Partner Program in the EMEA region.

"These awards reward partners who have had to go through exceptionally difficult months and recognize those who have faced challenges and overcome them,” says Kristian Kerr, vice president of partner organizations for NetApp in the EMEA region, adding: “This year, we focused primarily on investments and simplifications to make our NetApp ecosystem as simple and successful as possible. Partners like ALEF show what can be achieved. With recent acquisitions and the solution upgrades we've delivered, we now have a common vision for the future. "

ALEF won the EMEA Service Partner of the Year Excellence Award for its ability to develop advanced technical skills across the entire NetApp portfolio to deliver the best experience for our partners and customers.

“We are thrilled to recognize ALEF for its outstanding performance with NetApp. The investment they have made to build the best experience for our customers is leading to great success in the region. Our unified vision, strategy and culture enable our team to go further in every project. We are proud to work together and look forward to strengthening our market to help organizations unlock the best of the cloud with our innovative solutions and services,” says Thomas Kaiser, Director of Partner Led Area EMEA at NetApp.

Alef NetApp award

"NetApp is one of the most important partners for us and we greatly appreciate the award that ALEF has received. We believe that long-term investment in technical and business resources is one of the best ways to ensure a professional VAD for our partners and resellers. This award assures us that our work is visible in the market and our mutual cooperation with NetApp and our partners throughout the EMEA region is working well," says Milan Zinek, CEO of the ALEF Group.

“We are thrilled to receive this award and are extremely grateful for this important recognition that perfectly aligns with our strategy and our company's aspirations. Being recognized as Service Partner of the Year is a huge milestone for ALEF, confirming that the investments we made to strengthen and expand our technical expertise were the right way to go. With this award, we will continue our exciting journey to the cloud and innovative services hand in hand with NetApp, truly inspired to better serve our partners and customers," says Bratimir Timotijevic, Group NetApp Business Development Magager.

NetApp's Unified Partner award program enables partners to gain competitive advantage, grow their business and increase profitability. The Partner Excellence Awards recognize the best of them every year. By expanding their business opportunities and offering the best return on their partnership with a leading portfolio of hybrid cloud data services and data management solutions, NetApp partners can address customers' growing digital transformation challenges in any environment, from on-premises to multi-cloud.

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