Although the smartphone market on a global scale is primarily focused on producing affordable mid-range smartphones, not all regions are affected by this tactic. In particular, the poorer regions of India had to make do with the cheapest models from low-quality brands. Fortunately, however, he entered the game Samsung and decided to try to drastically change the situation and turn it around for the better. Especially in connection with the end-of-the-year celebrations there, the South Korean giant decided to take a rather drastic step, namely to offer customers huge discounts and try to entice them with favorable offers. And as it turns out, this strategy worked just fine. At least judging by the latest numbers, which definitely play into Samsung's hands.
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According to the vice president of the Indian division, Raju Pullan, year-on-year sales jumped by exactly 32% and recorded almost an increase across all devices. After all, Samsung has set itself the goal of opening up its ecosystem to the Indian market as well and becoming a dominant brand, for which the company used discounts of up to 60% on flagship models. However, according to officials, the event called Grand Diwali Fest could have turned out even better. Last year, during this season, we managed to drive up a few more sales percentages and ensure a 40% year-on-year increase. However, there is nothing to be surprised about, the effort to achieve a record year was disrupted by the coronavirus pandemic and adverse environmental conditions, but even so, these are excellent results.
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