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Despite the coronavirus pandemic, Samsung's smartphone business did very well in the penultimate quarter of the year. And not only in the USA, where he took over after more than three years Apple in the number one position, but also at home, where it achieved the highest market share in history.

According to a new report from Strategy Analytics, Samsung's market share in South Korea was a record 72,3% in the third quarter (it was 67,9% in the same period last year). They close the first three with a considerable distance Apple (8,9%) and LG (9,6%). For both of these giants, the year-on-year share fell below 10%.

The South Korean technology colossus was especially helped by the phones of the series to achieve a record market share Galaxy Notes 20 and flexible smartphones Galaxy ZFlip 5G a Galaxy From Fold 2. In total, it delivered 3,4 million smartphones to the market during the period in question.

However, analysts expect Samsung's share to drop slightly in the final quarter as demand for new iPhonech — the iPhone 12 mini, iPhone 12, iPhone 12 Pro and iPhone 12 Pro Max — seems strong. This is exactly the reason why Samsung wants to introduce and launch a new flagship series, according to the ever-growing unofficial reports Galaxy S21 (S30) earlier than usual. Specifically, it should be launched at the beginning or in the middle of January next year, and it is said that it will arrive on the market in the same month.

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