Google has more changes planned for its popular YouTube streaming platform, specifically its desktop version. Google wants to introduce audio versions of ads when listening to content in the background. On YouTube blog product manager Melissa Hsieh Nikolic said this week.
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She also confirmed in a blog post that the audio ads feature will first be tested in the beta version. Users who like to listen to music or podcasts in the background on YouTube should see specially targeted audio ads in the future. The ad system is said to work similarly to the free version of Spotify's streaming music service.
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YouTube is one of the largest streaming platforms in the world, with more than fifty percent of its registered users streaming music content for more than ten minutes a day. With the introduction of audio ads, YouTube is trying to accommodate advertisers and enable them to promote their brand in a way that will be able to capture the public's attention even in audio form. The length of audio ads should be set to thirty seconds by default, thanks to which advertisers will save significantly, and listeners will be sure that they will not have to deal with excessively long commercial spots when listening to music or podcasts on YouTube. At the same time, YouTube warns potential advertisers that the combination of audio and video ads will provide them with better reach and with its help they will also achieve more precise targeting.
