Samsung has been at the top of the best-selling TV brands for many years. No one has surpassed it in the sales charts for fourteen years, and the third quarter of this year was no exception. For the period from July 2020 to September 2020, a full third of the revenue from all devices sold in the world went to the Korean company. Although Samsung's market share was only 23,6 percent during the quarter, thanks to the popularity of more expensive TVs, its share of revenue grew to 33,1 percent. The company managed to ship 14,85 million devices worldwide and earned 9,3 billion US dollars. Compared to the same period last year, the profits of the Korean giant saw an increase of 22 percent. So it is a situation similar to the company's performance in the smartphone market. There, however, unlike Samsung TVs mid-range devices make the most money.
Samsung is obviously doing very well in the segment of expensive large-screen TVs. For devices with panels larger than eighty inches, the company occupies 53,5 percent of the market. The pandemic seems to be helping the sales of quality panels, when people want to enjoy multimedia content in the highest possible quality in closed homes. Compared to last year, sales of QLED TVs jumped to double the amount, the market for OLED TVs recorded a year-on-year increase of 39,8 percent. Korean rival LG with a 16,6 percent share and Chinese TCL with a 10,9 percent share are breathing down Samsung's neck in the TV market. Samsung expects to sell a total of 48,8 million devices this year, which would be the company's best result since 2014.
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