The two biggest tech giants that dominate the smartphone market at the same time. Samsung and Apple in short, they are eternal rivals who will not forgive themselves and function as such a mutual archnemesis, that is, arch-enemies who wage a constant battle for the largest possible market share. And as it turned out, in this long-term struggle, he is slowly starting to get stronger. Samsung in fact, despite its worldwide successes, it has only one goal – to keep South Korea, which is also the company's homeland. Apple however, it is gradually starting to dabble in this region as well, which of course the local giant does not like very much. After all, it is Samsung that has almost 67% market share in the country, which is an unprecedentedly high number. Thus, the apple company begins to get frustrated that it cannot conquer one of the few remaining regions.
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So it's no wonder you are Apple in recent years, it has been preparing the ground for dominating the local market. For example, the company managed to get a 19% market share, i.e. de facto almost the entire remaining piece of the pie, mainly thanks to the compact model iPhone SE. It even sold an inch better than the flagship models Galaxy S20+ and S20. And now he has Apple a plan to rapidly increase this number. The key point is to build more Apple Stores that will offer customers a premium experience and at the same time clearly show them that there is a suitable alternative to Samsung models on the market. According to the company, the first ever South Korean store is to be followed by another Apple Store in Seoul and eventually a third, located in a busy tourist destination. We'll see how this fight between the two giants turns out over time.
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