Even though smartphones have ruled the world for a long time, there are regions where customers still prefer "dumb" phones - especially developing countries. Not everyone knows that the smartphone giant Samsung also operates in this market. And according to a new report from Counterpoint Research, it's doing well—it was the third-largest push-button phone maker globally in the third quarter, selling over 7 million units.
Samsung shares third place with Tecno and its market share is 10%. According to a new report, it managed to sell 7,4 million classic phones in the penultimate quarter of this year. The market leader is iTel (just as Tecno comes from China), whose share was 24%, the second place is the Finnish HMD (selling phones under the Nokia brand) with a share of 14%, and the fourth place is the Indian Lava with 6 percent.
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In the Middle East and Africa region, the world's largest market for push-button phones, Samsung ranked fourth with a share of just 2%. The unequivocal leader here was iTel, whose share was 46%. On the contrary, Samsung was the most successful in India, where it finished second with a share of 18% (the number one in this market was again iTel with a share of 22%).
The report also said global shipments of classic phones fell 17% year-on-year to 74 million. At the same time, North America recorded the biggest "slump", where deliveries fell by 75% and quarter-on-quarter by 50%.
