Alza.cz recently opened its first branch in Pilsen Apple Shop outside the capital. At 70 m2 exhibits a complete portfolio of the latest products of this brand available in the Czech Republic. The trained employees of the American manufacturer will help with selection and testing.
By opening the first one Apple Shop outside Prague, the largest Czech e-shop confirms its position as a key seller of this brand's products in the Czech Republic. In the Pilsen showroom, customers have the opportunity to familiarize themselves with the complete product portfolio Apple available on the Czech market. On an area of 70 m2 they can try 47 types of products from the latest phones iPhone, via MacBooks, Apple Watch up to original accessories and consult the company's experts about them Apple. Most of the products can be purchased directly on the spot from the store's stock.
“We are happy that we managed to bring top customer service, what a concept Apple Shop offers, to the next branch. We are the first in the Czech Republic to cooperate closely with the brand Apple presented in our showroom in Holešovice and now we are the first to expand it outside the capital," says Miroslav Kövary, director of the Alza.cz sales network. "I am personally very pleased that this happened in Pilsen, where we were the first in the countries of Central and Eastern Europe to present an extended presentation of this brand's products in the White Plus program," added Kövary. At the same time, the e-shop expanded the presentation of the ecosystem Apple at its branches in Zlín, Liberec, České Budějovice, Prague, Anděl and Dejvice, which are also newly included in the White Plus program.
Alza.cz is among the authorized retail partners that can sell products in the Czech Republic Apple sell. For cooperation, it uses the so-called "shop-in-shop" concept, where the products of the given brand have a dedicated special space within a specific store. Company Apple so he has more control over the sales process and the way his products are presented. Thanks to the service provided by trained employees of an American company, the shopping experience in them is even closer to the experience of branded stores that operate abroad. Alza.cz became the very first operating partner Apple Shop in the countries of Central and Eastern Europe already in June 2014.
