Press Release: TCL Electronics, one of the three major players in the global television industry, and the CSA (Consumer Science & Analytics) institute focused on the relationship between Europeans and their televisions. A total of 3 Europeans were included in the research. 083% of respondents said they watch TV at least once a day. With the new year approaching, this research focused on how Europeans use TVs in their homes. The research participants were mainly from countries such as France, Great Britain and Germany.
Christmas in front of the screen
97% of households own at least one television. The British have the most, with an average of 2,1 TVs compared to other countries where households have an average of 1,7 TVs. This year, the TV remains the ideal gift that the whole family can agree on. One in two Europeans (up to 59% in Germany) say they are ready to invest in a new TV because of one of the festive periods of the year, such as Christmas. 87% of Europeans say they watch TV at least once a day. 33% of Brits have their TV on almost XNUMX/XNUMX.
During the lockdown and other restrictions caused by the current epidemiological situation, the television is gaining more and more importance in everyday life and has become a real player in the field of entertainment. Up to half of Europeans expect to watch much more TV than in the previous year.
The living room remains the preferred place for watching TV (80%), followed by the bedroom (10%) and the kitchen (8%). In terms of selected TV programs, television is synonymous with holiday relaxation: movies and series are the most popular programs (83%), followed by entertainment programs (48%). What is surprising is that 6% of respondents identified the TV as a virtual family hearth, where the whole family gathers, which proves the almost unlimited possibilities of television.
Smart TVs appeal mainly to people under 35 years of age
60% of Europeans have a smart TV (Smart TV), including 72% of young people under the age of 35, who choose these TVs for smart functions that allow them to better use the TV for greater experiences, especially from watching shows from streaming services (70%) and the possibility of individual watching programs in catch-up TV and VOD mode (40%). It is worth noting that almost a third of the English and French share content from their smartphones on their TV screens, which demonstrates the increasing interconnection of different devices.
Antoine Salomé, Marketing Director of TCL Europe says: “As evidenced by this research, the holiday season confirms that TVs, and especially smart TVs, are a unique combination of technology, digital content, both audio and visual, that stimulate creativity, entertainment, sharing, imagination and education. This makes TVs, and especially smart TVs, a great partner for sharing digital content and the most precious family moments and moments with close friends. As an innovator in mini-led technology, we offer and promise high picture and sound quality at times when most users are concentrating on watching movies and series.”
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