Christmas is in full swing, most people have probably long since settled under the Christmas tree after arranging a few plates of cookies, and everyone can enjoy that beautiful and blissful in-between period when they want nothing more than to cope with the onslaught of family celebrations and ideally cope with this year's unexpected situation in the form of the coronavirus pandemic, which significantly threatened the traditional Christmas in the true sense of the word. Fortunately, we can still enjoy time with our loved ones, which big companies like to emphasize in their annual commercials. The South Korean Samsung is no exception, which tolerates advertisements similarly to Apple and he will not let his younger brother be embarrassed. So let's take a look at the last decade, which was marked by the boom in smartphones and all kinds of smart toys, which the technological giant also did not forget.
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Year 2012 - S Beam on the rise
It was 2012, when the market was conquered by powerful and aesthetic smartphones at the time, which offered what users, perhaps outside of Apple and iPhone fans, had not yet dreamed of - a tuned operating system, touch controls and, above all, playing relatively modern games on small screen. And coincidentally, S Beam technology, which came primarily from Samsung. It was the equivalent of Bluetooth, and although we may find a similar form of file sharing rather laughable these days, it used to be an absolute hit that took even technology enthusiasts' breath away. So take a look at Santa with your modern smartphone Galaxy The Note II transfers the file in one graceful motion. The interesting thing is that this function in phones Galaxy we can still find it under the name Android Beam.
Year 2013 – The era of smart watches
The year 2013 was no less significant, when the first ever wearable devices appeared on the market and quickly caught the attention of the mass public. One of the primary companies to help promote this technology was Samsung, which did so during a successful, if criticized by the media, Christmas commercial, where a couple in love on a sofa communicate with a "friend on the phone", only using a smart watch instead of a smartphone. But take a look for yourself for the light-hearted atmosphere and the great way it's promoted, and while the video is never available anywhere but the Daily Mail website, we hope you'll enjoy it as much as we do.
Year 2014 – Samsung in action again
The year 2014 was somewhat poorer, but still successful, when a number of gadgets and smart toys appeared on the market, but it was Samsung who managed to get them to the general public and, above all, ensure an affordable price. It's no wonder that the tech giant is focusing its Christmas ad on covering most of its portfolio, including smartwatches, tablets, smartphones and several other devices. The advertisement beautifully depicts the connection of technology with everyday life, and especially during the holiday season, when communication with our loved ones is the most important.
Year 2015 – Gift wrapping in practice
It could be argued that it was in 2015 that smartphones and smart watches became the common equipment of every person, which Samsung draws attention to in its advertising at the time. Although it somewhat lacks the traditional Christmas spirit and offers a rather practical guide to gift wrapping, it is still a great spectacle and above all a gentle nudge to give your loved ones something really special and memorable.
Year 2016 - Virtual reality attacks
We've covered smartphones and smart watches, so how about… virtual reality? It was precisely this one that more or less experienced its premiere in 2016, and although attempts appeared even before that, only this year it ceased to be exclusively a matter of geeks and technology enthusiasts. The masses have thus strayed into the virtual space, which Samsung decided to skilfully use and offer as a gift to customers for Christmas a great advertisement that does not consist of someone sitting alone in an empty room with a headset on their head, but rather in the togetherness of the family and sharing experiences with their the closest ones. After all, you can watch the sample for yourself below.
Year 2017 - Work doesn't have to be boring
Imagine being forced to spend Christmas at work. And what's more, in the hotel, where enthusiastic families are chasing each other and celebrating the holidays with their loved ones in some new and exciting place. Fortunately, Samsung came up with an ad that quickly turns the negative tone into an opportunity to find a way to reach people. And this, paradoxically, precisely with the help of technologies, which must not be missing cameras, virtual reality and many other gadgets that are now a common norm. Nevertheless, it is definitely an enjoyable spectacle, and whether you like it or not, it will definitely grab your heart and not let go.
Year 2018 - Far apart, but still together
Although the year 2018 did not record anything extremely revolutionary in the technological world, its importance was even greater in this direction. It has continued to help integrate technology into everyday life and above all to enable people to communicate in an even better way than ever before. Whether it's smart TVs, watches, smartphones or tablets, Samsung left nothing to chance and showed the human community in full force, which knows no bounds. I personally dare to say that this is one of the best Christmas commercials, which even today has an honorable place in the hall of fame and many people come back to it willy-nilly.
Year 2019 - Santa forgot to silence his phone
Last year probably doesn't need much introduction and most of you probably remember what happened. Even so, it is worth recalling the advertisement and mentioning that Samsung once again began to lean towards a more traditional spirit of Christmas and created a rather nice atmosphere that we can see with children's eyes. Although no smart device other than a smartphone flashes in this clip, it was just the series Galaxy, which Samsung wanted to draw attention to and above all to answer the question of what happens when Santa forgets to silence his phone and someone calls him at the very moment when he is unwrapping presents next to sleeping children. Anyway, see for yourself.
Year 2020 – The turning point has finally arrived
Now we are coming to the end and at the same time the most important and probably the most difficult year that has met us in a long time. A lot has happened this year, and as you surely know, the pandemic and other events have completely changed our lives and functioning. Most interactions have moved to the virtual space, the connection with technology is stronger than ever and we dare to say that a kind of turning point has arrived that will define the next decade as well. This is also pointed out by Samsung, which with the help of a wonderful animated spot is trying to give people a little courage and show them the imaginary light at the end of the tunnel. But we won't hold you back from candy and fairy tales any longer, just believe that you definitely shouldn't miss this year's ad.
