Samsung lost 2% year-on-year share in the push-button phone market in the fourth quarter of last year. However, it doesn't really have to bother him because this market means very little to him in terms of sales.
It is only a matter of time before the time of classic phones is fulfilled - the market for them in the last quarter of last year saw a year-on-year decline of 24%. However, Samsung remains one of the relevant players on it for now, even if it does not feature in the front ranks.
The Chinese company iTel, whose share in the fourth quarter of last year was 22%, is the number one in the push-button telephone market, the second place is the Finnish HMD Global (manufacturer of classic and smart phones under the Nokia brand) with a 17% share, and the top three is rounded off by the Chinese company Tecno with a share of 10 %. Fourth place belongs to Samsung with an 8% share.
According to Counterpoint Research, Samsung did best in India, where it held the second position with an 18% share. iTel was number one in the local market with a share of 20%, and the local manufacturer Lava finished third with a share of 15%.
Apart from India, Samsung managed to break into the top five manufacturers of classic phones only in the Middle East region, where its share was 1% in the fourth quarter (a percentage point less than in the third).
The South Korean tech giant's presence in the feature phone market is clearly shrinking, but that's partly due to the shrinking of the market itself. In most cases, Samsung sells its push-button phones to maintain brand awareness among customers who eventually become smartphone owners.
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