Google released its annual "Advertising Security Report" in which it shared some data related to its advertising business. According to her, the US tech giant last year blocked or removed about 3,1 billion ads that violated its rules, and in addition, about 6,4 billion ads had to face some restrictions.
The report claims that Google's ad restrictions allow it to comply with regional or local laws. The company's certification program also adopts the corresponding implementation methods. This is necessary to ensure that ads are only displayed when they are suitable for placement. These ads must also be legal and comply with regulatory requirements.
Google also says in the report that it had to block 99 million ads related to the coronavirus last year. These were mainly advertisements promising a "miracle cure" for COVID-19. The company also had to block ads that promoted N95 respirators when they were in short supply.
At the same time, the number of advertising accounts blocked by Google for violating the rules increased by 70% - from one million to 1,7 million. The company said it will continue to invest in rules, expert teams and technology this year to pre-empt potential threats. It is said to also continue to expand the scope of implementation of its verification program on a global scale and strive to improve transparency.
It is precisely in the area of transparency that Google still has room to improve, as evidenced by several lawsuits related to the protection of user privacy. Users have reason to believe that the Company is collecting their data without their permission.
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