Panel shipments of Samsung's Samsung Display division fell 9% in January compared to the previous month. According to marketing research firm Omdia, it may have a lot to do with it Apple.
Apple is one of the most successful technology companies in the world, and its iPhones are some of the best-selling smartphones on the market. From a component supplier's point of view, a deal with the Cupertino giant usually means a sure way to rake in a big profit, but as the start of the year has shown, that's not always the case.
Samsung Display is the main and only supplier of OLED displays for iPhone 12 mini, which might sound like a sure path to success. Except it wasn't - the smallest model of the new iPhone generation isn't selling as well as it would have liked Apple featured, which meant fewer OLED panel orders from Samsung's display division.
In a new report, Omdia said the division's OLED panel shipments fell 9% in January compared to December, confirming that the unfavorable result was largely due to poorer sales of the iPhone 12 mini.
Likewise, global deliveries of OLED panels fell by 9% month-on-month. According to Omdia, 53 million OLED panels were shipped to the market in January, and Samsung Display accounted for 85 percent of them.
It's not the first time you've been Apple overconfident in his ability to sell iPhones and caused problems for the tech giant's division as a result. In 2019, the smartphone giant paid the company $684 million (roughly 15 billion crowns) for not taking away from it the minimum amount of displays that it committed to in their contract. Last year, he even had to pay her a billion dollars (approximately 22 billion crowns) for similar reasons.
Omdia's report does not mention that Apple he will have to pay another fine to the division, however, this option exists here, and again, it does not have to be "minor".
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