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Operating system Wear The OS is now the second largest smartwatch platform thanks to Samsung's contribution. Wear In the second quarter of this year, the OS had a market share of only 4%, but by the end of the third quarter, the platform managed to gain a share more than four times higher - 17%.

Wear OS 3 was developed in collaboration with Samsung, and as many of you are sure to know, this system has a long history Galaxy Watch 4.

Apple's Wearable Platform – Watch OS – had a market share of 22% at the end of the penultimate quarter. Watch However, OS lost a significant part of its market share during the year – in the last quarter of last year its share was 40%, in the 1st quarter of this year it fell to 33% and in the 2nd quarter it decreased by another 5 percentage points.

Apple's lost share reflects weaker watch sales Apple Watch. While Samsung has increased its share of the global smartwatch market year-on-year since Q3 of last year, the Cupertino tech giant's share has fallen by 10% year-on-year. This, along with Huawei's weakening position, allowed Samsung to consolidate its position in the global smartwatch market, ranking second at the end of Q3.

However, the year is not yet over and Samsung may face stronger competition in its final quarter. As noted by the analytical company Counterpoint Research, the 7th generation Apple Watch it was launched on the market only in October (a month after its introduction), so its sales will be counted only in the 4th quarter. In any case, with the Christmas season and the ongoing global chip crisis in mind, it's hard to predict who will be the winner in the end.

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