Press Release: Samsung has joined forces with The Tetris Company to launch a limited-edition collection of food storage containers inspired by the world-famous Tetris® puzzle game. Colored cans are supposed to help households to significantly reduce their food waste.
The first storage set of its kind will feature all seven iconic Tetrimin shapes and colors – cyan, yellow, purple, green, blue, red and orange. Thanks to the fun color difference, storing food in the refrigerator and freezer will be much easier and more efficient. And in addition, the entire proceeds from the sale will go European Federation of Food Banks. You can find a list of Czech food banks on the website Czech Federation of Food Banks.
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The problem of food waste is a growing concern as reported individual waste rates have risen again to match pre-pandemic levels. Three in ten people (30%) admit to throwing away more food than before the pandemic (20%). It's because we don't pay enough attention to how much stock we have, we don't have the food in the fridge aligned properly. Then we can't use the leftovers effectively or dose the ingredients sensibly during cooking. People also do not use the possibility of cooking in bulk, dividing individual portions of food into boxes and then freezing them for later.
Using the brightly colored and nostalgic Tetris design, customers will be able to stack the individual boxes of the set on top of each other in exactly the same way as in the familiar game. Whether it's up, down, left or right, the food storage set is the ideal choice to optimize space. In this way, you will use the capacity of the space in the refrigerator much more efficiently and avoid throwing away food. Ahead of the holiday season, food boxes also make the perfect Christmas gift for foodies, game lovers and environmentalists alike. If you're looking for something truly unique this Christmas, this fun set is the perfect choice.
Just like cheerful food cans, Samsung refrigerators offer endless possibilities for customization according to individual tastes and needs, not only from the inside, but also from the outside. Whether we are talking about a flexible interior, a special wine shelf that allows maximum use of space in the appliance, or SpaceMax technology that provides a more convenient distribution of fresh food - this partnership perfectly fulfills its main purpose. Look for innovative functions in the Samsung Bespoke series, an exceptional collection of combined refrigerators and freezers, popular for their large capacity, comfortable use and the possibility of customization according to personal requirements. This limited edition comes in response to Samsung's Europe-wide research[3] revealing knowledge that up to a shocking 46% of food purchased by European households ends up in the waste bin, which translates into an amount of approximately 100 crowns per year. When asked how food waste could be prevented, more than half of Europeans (000%) admitted that they would have to improve their system of organizing food and ingredients, and two-thirds (54%) believe that their food would last longer if it stored correctly.
“Our mission is to develop products and solutions that help consumers better organize their lives, including reducing food waste. That's why we teamed up with The Tetris Company to launch Samsung Stackers, a unique storage solution that provides a fun way to store food. Collapsible boxes not only look great and fit perfectly into fridges, but also provide customers with a more efficient way to optimize available storage space, while supporting the European Federation of Food Banks' fight against food waste." he says Tim Beere, head of Samsung's cooling equipment division.
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"We are delighted to partner with Samsung to create the Samsung Stackers storage boxes and offer fun solutions for organizing fridge space with a touch of the nostalgic Tetris game," he says Maya Rogers, president and CEO of Tetris, adding: "It's great to see Samsung Stackers bring our beloved puzzle game to life, and we can't wait for our customers to turn their fridges and freezers into real-life Tetris puzzles.”
The new Samsung Stackers food storage boxes will be available in the following European countries: Romania, Serbia, Croatia, Slovenia, Spain, Czech Republic, Slovakia, Italy, Hungary, Greece, France and the United Kingdom.
Customers interested in learning more about the fun and efficient Samsung Stackers collection of food containers can visit samsung.com/tetris. Those who would like to purchase the food boxes can do so for a price of approximately 640 crowns, with the total proceeds from the sale supporting the European Federation of Food Banks - a non-profit organization representing a network of 335 food banks across Europe committed to preventing waste food, thus reducing food insecurity.
The European Federation of Food Banks has seen a significant increase in demand for food in recent years, which is expected to continue to rise year-on-year. In 2020 alone, the network of charities receiving food from members of the European Federation of Food Banks helped a total of 12,8 million people in need, a 2019% increase compared to pre-pandemic levels in 34,7. As a result, European members have collected, collected and redistributed 860 tonnes of food, most of which would otherwise have gone to waste, an increase of 000% year-on-year since 2019, to support charities helping those most in need.
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