When it comes to smartphones with the system Android, most people will agree that Samsung is the undisputed king here. Even after the arrival of new, and especially Chinese, brands in the world Androidu so the South Korean giant still rules. And while its tendency among the top ten global brands was upward, it has now declined for the first time.
Since 2012, Samsung has been regularly ranked in the list of the ten most valuable global brands. Over the years, this position has improved, and in 2017, 2018 and 2019, Samsung took the 6th place in the ranking. In 2021, the company even improved by one place and reached the 5th position (according to the report Interbrand). During the era of COVID, companies, especially those in the tech world, faced many challenges. To climb up one position in such a scenario was quite commendable.
But Brand Directory's latest research report mentions that for 2022, Samsung has dropped one position and is back in 6th place. The company topped this list Apple with a value of 355,1 billion dollars. However, this value is calculated by the company Brand Directory and does not represent the actual market capitalization of the brand. According to her, the second is Amazon, the third is Google.
The report further states that brand appreciation Apple increased by 2021% compared to 35. While for Samsung there was only a 5% increase compared to last year. In addition, it is the only South Korean brand that made it into the top twenty-five most awarded brands. However, it should be noted that both Interbrand and Brand Directory have their own metrics for measuring the "performance" of brands, so it is quite difficult to come to a definite conclusion.
Anyone who has tried Samsung once will understand that it is just polished misery, when there is a sw or hw problem, it is usually blamed on a feature, or repeated promises that the sw department is working on it... The sw support of their flagships is also catastrophic. They can't be surprised that some Asian overtakes them. 🤨
In terms of HW, Samsung's top models have been ahead for a long time Apple. On the SW side, Samsung's top model support is currently exemplary. But even an individual with the mental equipment of a child cannot understand this. BTW, can the editor block the kid already?
So from sixth to fifth and then back to sixth means it is falling. From that title, I would expect a drop to at least the second dozen.