Press Release: Rakuten Viber, one of the world's most famous brands in the field of voice communication and instant messaging services, shares a complete overview of how users and brands in Slovakia communicated in 2021 in this application.
In its latest usage report, Viber reveals a 10% increase in call volume and an almost equal increase in time spent on voice and video conversations. Slovaks sent 12 billion messages in 2 months. Users in Slovakia made the most calls and sent the most messages during popular national holidays, New Year's Eve and Valentine's Day. Viber reports that 60 million stickers peppered chats in Slovakia in 2021, a 20% increase over 2020.
Last year, Viber celebrated its 11th birthday, reaching the milestone of 1 billion system installations Android and in partnership with Snap Inc. Lenses became another milestone for the company - since their launch in the fall, users in Slovakia have created a total of 500 Viber lenses. Viber Lenses, created with the goal of revitalizing communication between end users, are also available for the marketing strategies of brands and organizations. Lenses are an uplifting addition to the app's existing sticker collections, allowing users to visually express themselves while chatting, giving brands a native and casual way to increase brand awareness and move customers along the user funnel.
In 2021, Rakuten Viber and Sloboda Zvierat joined forces to help as many animals as possible find their new homes. The campaign reached thousands of people through an information community in which they told the stories of homeless animals, supported by a pack of stickers dedicated to these needs.
Together with Football in Slovakia, Viber offered sports enthusiasts a new place where fans could follow the latest news about various football championships and from the world of sports. HC Slovan Bratislava has also found its place on Viber, opening an official community with the latest news and exclusive content
about a top hockey team.
And for all those eager to travel again, Viber and Lonely Planet have offered beautiful destination recommendations and scenery inspiration in a dedicated community.
As the use of Viber continues to grow among users, brands are showing more interest in Viber's business management solutions to enhance the level of communication they can get with their consumers on their favorite messaging app. In 2021, Viber in Slovakia saw a 45% increase in the number of chatbots with a 20% increase in user engagement.
"The situation surrounding Covid-19 has constantly shifted the agenda and relationships in society towards a new reality even in 2022. I am glad that people and brands in these troubled times have decided that Viber is one of the main social connectors for their personal and work life,” comments Atanas Raykov, Senior Director of EMENA at Rakuten Viber. “For a long time, Viber's strategy has been to become a super-app – to provide as many value-added services as possible throughout our users' day and to give brands more opportunities to interact with their customers in a native environment. These numbers prove once again that we are developing our application in the right direction, as users and brands are increasingly using Viber in their daily communication and routine.” added Raykov.
When developing new functions for convenient use and brand communication, user safety and personal data protection are part of the company's DNA. Since 2016, Viber has been committed to protecting its users' data with standard end-to-end encryption. In 2021, the Mozilla Foundation, ZDNET and Tom's Guide recognized the company's efforts in privacy and security.
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