Samsung entered the so-called metaverse last month through the ZEPETO platform and the release of the "My House" game. This is a virtual space that players can decorate using various Samsung Electronics products, furniture, but also many other elements. Samsung released this platform at CES 2022 and it proved to be very popular among ZEPETO users.
Samsung has now announced that as of January 28th, its My House virtual module has crossed a whopping 4 million cumulative visits in this meta version. So it really looks like the title has gained a lot of popularity right after its debut at CES 2022. My House users can work with various Samsung products in a virtual environment and customize them to their own image. For this reason, Samsung says it expects My House to create synergy with the "YouMake" campaign.
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In other words, about 4 million people should have learned about Samsung's efforts in custom manufacturing and its customizable product lines through My House. Is part of them Galaxy From Flip3 Bespoke Edition and Bespoke fridges, watches Galaxy Watch 4 via Bespoke Studio, customizable Frames and more.
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But the graphics stopped somewhere at the level of The Sims 1 from the turn of the century…
It still needs a lot of tweaking. After all, it's probably just the beginning of a very long journey.