In relation to expectations Galaxy Unpacked 2022, Samsung launched a new and rather effective advertising campaign. Starting today, several attractive 3D billboards promoting the upcoming event will light up in five major cities around the world. The campaign highlights the line's advanced photography capabilities Galaxy S22 in low light.
Samsung calls this campaign "Tiger in the City" for several reasons, the first of which is that China has officially entered the Year of the Tiger. Billboards located in New York, London, Dubai, Kuala Lumpur and Seoul will light up a giant 3D rendering of this roaring feline. But it's not just about that. The company also draws a certain parallel between the tiger's ability to see at night and its mobile phones, which can also do this with their cameras.
The company is also now using the acronym "TIGER" for its latest strategy to try to beat the Apple in device sales in its home market, the US. And the new flagship models in the range are also supposed to help her with this Galaxy S22. In addition, Samsung also recently released a campaign promoting the device Galaxy S21 Ultra through a short documentary about tigers living in the Indian jungle.
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